HOW WE DO IT
Aim: To create a commercial with a fresh angle on the Covid lockdowns.
Method: Who doesn’t love a dog main character that pulls on the heartstrings? A little dog guides the viewer through an empty house looking for her owners after the lockdowns have been lifted.
Delivery: The commercial aims to cleverly market ticketmaster by showing how household dogs are now deeply upset that their owners have their social lives back again.
Ticketmaster
National Geographic
Aim: To raise awareness about deforestation in a unique and relatable way.
Method: Using the backdrop of a domestic setting to establish the loss of rainforest throughout the world in a relatbale way.
Delivery: Through simple vfx, the commercial showcases various household items that appear whole but then have a part of them taken away. This was to mirror how much rainforest has been lost throughout the world in modern times.
Aim: To create a new perspective on the everyday numbers that people see on speed signs.
Method: The most common signs that people see every day was used to remind them to slow down and created an emotional link to the number of fatalities on Irish roads each year.
Delivery: The rising numbers on the speed signs was a device chosen to both intrigue the viewer and also mimic the rising speed seen on a car dash. As the speed rises the edit becomes faster until it finally rests on the number of fatalities on Irish roads on 2021. The rising numbers real meaning is only shown at the end to somber effect.